What is a franchise? Can I own one?

According to the experts, the success of a franchise system is based upon 2 intangible principals: Consistency and Goodwill. This is true regardless of the product or service. By consistency, I mean that the customer can expect to have the same experience in every unit. A Big Mac is a Big Mac wherever you may be. The second element, goodwill refers to the fact that once the sign goes up above the door, customers will automatically be drawn to your store just by virtue of the fact that they’ve recognized the name and that they know what to expect from the customer experience. These elements must be present in any system you evaluate.

How do you know what's there? Pretend that you are a mystery shopper, visit several locations. Do they look the same? Is the staff trained in the same way? Did you have basically the same experience at them all? Keep in mind that there will be variations among different outlets to reflect the personalities of the individual the trade market area.

The Franchisor is a team of people who create, implement and manage the system for the benefit of the whole. When you buy a franchise you will be given extensive training in that field of expertise. You are expected to follow the rules. Remember, that’s why you bought a franchise in the first place. What you are buying is the system, tried and tested tools, and a less risky way to go in to business. The franchisor’s job is to give you the tools and yours is to use them. Inevitably, franchisees forget this and figure out a way to “do it better, cheaper…whatever”. It’s on that day that your results will suffer.

Many, many, great ideas have come from franchisees, and franchisors want to hear all of them, but there is a procedure for it. Franchisees cannot unilaterally implement changes at the store level. Most consumers don’t understand franchising, so if they have a bad experience at one unit, it reflects poorly on the entire system. The upside of franchising however is huge, the franchisor provides the name and goodwill, the research and development, continuing support and marketing, and that allows you to do what you need to do most, run your business. That’s the formula for franchising success.

To succeed, you have to team up with a reputable, well established company that has consistency and goodwill. USANA provides individuals with both elements at an affordable price. For example, to own a McDonalds franchise you will have to come up with $1,000,000.00 plus inventory for approximately $1,500,000.00 to start the business. WOW! On the other hand, to own your own USANA franchise your initial investment varies from $250 to $1,250. What a difference. Conversely, the potential income that you can obtain with USANA is superior.

If you are interested in finding out about USANA, please contact me or email me at edgar@karolynas.com or edgar@residual-income-4-u.com so that we can talk about this wonderful opportunity.