What is the reciprocity rule?

Many of us have been victims of it, without even knowing it. According to Robert B. Cialdini, PhD., the rule is overpowering and very efficient. Many organizations have used it, and during this season, is especially employed.

How many times have you been in a place and some strange person gets close to you, gives you a free gift, flower, button, flier, card, etc., and in return expects a simple donation for their cause?

In his book, Mr. Cialdini explains that even though people might ordinarily dislike unsavory or unwelcome sales operators, disagreeable acquaintances, representatives of strange or unpopular organizations, the same can greatly increase the chance that we will do what they wish merely by providing us with a small favor prior to their request.

Presidents have used it, corporations and individuals that provide judicial or legislative officials with gifts and favors, expecting something in return when the people who have received the gift or favor get elected.

The Amway Corporation has used the principles of the rule very efficiently. They called it the BUG. The BUG consist of a collection of Amway products such as bottles of furniture polish, detergent, or shampoo, spray containers of deodorizes, in a specially designed tray or just a bag. The confidential Amway Career Manual then instruct the salesperson to leave a BUG with the potential customer for 24, 48 or even 72 hours at no cost or obligation. At the end of the trial period, and Amway representative will return to pick up orders for those of the products the customer wishes to purchase.

Although the obligation to repay constitutes the essence of the reciprocity rule, it is the obligation to receive that makes the rule so powerful. The rule was established to promote the development of reciprocal relationships between individuals so that a person could initiate such a relationship without the fear of loss.

Now that you know about the rule of reciprocation, I urge you, specially during this season to give without expecting anything in return. The bible says that it is more blessed to give than to receive. Since this is a promise, then we will believe in it.

So this is our free gift to each and every one of our readers. Ever since we have been using USANA products, we have been so blessed that we have to share it with the world. My wife and I have been trying to have another baby for about 2 1/2 years. The doctors indicated to us that we could no longer have any children because my wife was not ovulating anymore, she had become sterile.

Then we started using USANA every day. My wife is 8 weeks pregnant and the doctors are bewildered. According to them, they have never seen such healthy cells before. Is that a miracle from God or what? In his book, invisible miracles, Dr. Myron Wentz describes how important is to feed our cells with the proper nutrients in order to have the cells work properly.

During this season, give the gift that keeps on giving. Give the gift of health. By using USANA products, you will start experincing the invisible miracles for your self. Once you used them, then share them with the people that you love.

If you are interested in learning more about USANA, please use this contact form to request the information. If you have used the USANA products, and are ready to begin sharing the blessings with others, then click here.

May God bless you, and God bless USANA, its family, and God bless the USA.