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Robert Kiyosaki says about a Network marketing business "I believe network marketing gives people the opportunity to build up the passive income they need for support while they learn to become professional investors. Even if they have little money, they can still invest 'sweat equity' for five years and begin to generate more than enough passive income to begin investing...Many famous franchises cost a million dollars or more to buy. Network marketing is a like buying a personal franchise, often for less than $300."

A large part of Kiyosaki's teachings focus on generating passive income by means of investment opportunities, such as real estate and businesses, like USASA, with the ultimate goal of being able to support oneself by such investments alone. In tandem with this, Kiyosaki defines "assets" as things that generate cash inflow, such as rental properties or businesses—and "liabilities" as things that generate cash outflow, such as houses, cars, and so on. Such definitions are somewhat based on the concept of negative gearing. Kiyosaki also argues that financial leverage is critically important in becoming rich.

Kiyosaki stresses what he calls "financial literacy" as the means to obtaining wealth. He says that life skills are often best learned through experience and that there are important lessons not taught in school. He says that formal education is primarily for those seeking to be employees or self-employed individuals, and that this is an "Industrial Age idea." And according to Kiyosaki, in order to obtain financial freedom, one must be either a business owner or an investor, generating passive income. USANA allows you to be boht.

Kiyosaki speaks often of what he calls "The Cashflow Quadrant," a conceptual tool that aims to describe how all the money in the world is earned. Depicted in a diagram, this concept entails four groupings, split with two lines (one vertical and one horizontal). In each of the four groups there is a letter representing a way in which an individual may earn income. The letters are as follows.

E: Employee — Working for someone else.
S: Self-employed or Small business owner — Where a person owns his own job and is his own boss.
B: (Big) Business owner — Where a person owns a "system" of making money, rather than a job to make money.
I: Investor — Spending money in order to receive a larger payout in.

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